Intelligent Manufacturing € March € 1996 € Vol. 2 € No. 3


CeBIT '96:
Dawn of a Second Industrial Revolution


By David Blanchard
Editor


The "Second Industrial Revolution" -- If you haven't already been beaten over the head a few hundred times by this phrase, get used to it because apparently it's been decided by those "in the know" that manufacturers are perched on the threshold of a paradigm shift (to use another well-worn cliché). The basic premise behind this coming technological sea change is that software will replace hardware as the driving force behind industrial automation.

More than 650 computer-integrated manufacturing (CIM) hardware and software companies were gathered under several roofs earlier this month at the CeBIT '96 show in Hannover, Germany, to stake their claims in this Second Industrial Revolution. The CeBIT show is said to be the industry's largest trade show, and with total attendance at this year's event teetering close to 1 million (including exhibitors, press and other assorted hangers-on), one would be hard put to argue with that distinction. Not all of those impressive numbers can be credited solely to manufacturing, of course; while an entire area of the massive CeBIT campus was dedicated to CIM, an equal amount of space was set aside for other computer-oriented technologies, such as networking, office automation and telecommunications.

In the CIM arenas, rapid prototyping received the lion's share of attention. Rapid prototyping is a procedure that helps manufacturers reduce production times by creating components and finished products as prototypes. CAD geometry data makes this possible via 3-D CAD systems, as well as virtual manufacturing hardware and software. The prototypes allow designers to assess the aesthetic and ergonomic characteristics of a product, as well as its functional properties. At CeBIT '96, exhibitors focused on some of the most important rapid prototyping processes, such as systems for stereo lithography, fused deposition modeling and 3-D printing.

Another CIM technology on display at CeBIT '96 was engineering data management (EDM) systems. These systems have been developed as a tool for integrated information and communications management, with the goal of allowing manufacturing executives to manage and check data at all company levels. The state-of-the-art with EDM systems features client/server-based applications that combine all of the necessary manufacturing data with no restrictions on time or place.

Closely related to EDM systems are product data management (PDM) systems, which guarantee access to all of the information and processes relevant to the product as well as the organization of this data. PDM systems are designed to ensure a transparent and reliable flow of information between all of the communication partners involved.


Advent of the Information Society
According to Edith Cresson, a member of the European Commission, "It is with good reason that commentators have spoken of a Second Industrial Revolution. New information technologies are capable of revolutionizing markets and human relations, as well as the conditions of access to knowledge." She believes that, together with the globalization of markets, "the advent of the information society is the most powerful factor affecting the transformation of the economy and society."

Cresson, whose remarks were part of the CeBIT '96 opening ceremonies, went on to predict, "These new technologies will effect increasingly profound changes in the organization and in the very nature of work in the manufacturing industry. They are already creating a need for new qualifications to address the problems encountered by users in terms of the installation, maintenance and upgrading of equipment."

The problem (there's always a problem), though, is that while industrial automation can create new opportunities, it can also widen the technological gaps between different countries. Cresson noted that while 20 million computer users have access to the Internet and the World Wide Web, hundreds of millions of people don't even have access to a telephone. She advocates the institution of "second-chance" schools throughout Europe, which would educate (or reeducate, as the case may be) those whose skills are insufficient to prepare them for another industrial revolution.

Given her position with the European Commission, Cresson also analyzed the current state of R&D throughout Europe. CeBIT '96, for instance, provided the first opportunity many Germans have had to see and interact with the vendors of online access providers. While 28.8bps modems have been standard equipment in the U.S. for at least a year, the German market is just now seeing the introduction of 14.4bps modems. Cresson lamented the steady loss of market share in key leading-edge sectors throughout Europe over the past decade, and urged a reduction in administrative red tape that could allow entrepreneurs and technologists to bring new products to market more quickly and easily.

Michael Rogowski, president of VDMA (Frankfurt, Germany), a manufacturing trade association, sees Europe's industrial future as being right now. "If we are speaking in terms of the national economy and jobs," he said, "then the breakthrough for multimedia must come in industry -- first and foremost in manufacturing." In mechanical engineering, according to Rogowski, information technology processes, controls and related software "are already integrated in approximately 75% of all products."

Rogowski envisions a day of what he referred to as industrial tele-work. "Just as the retail sector and banking have seized on tele-shopping and tele-banking, manufacturing must also make better use of the new possibilities:

In sum, he believes that "the advent of tele-work with all its consequences for the workplace and employment - and indeed our daily lives -- cannot be stopped." And whether you want to succumb to the hyperbole of believing in a Second Industrial Revolution or not, the evidence on hand at CeBIT '96 is that manufacturing software is just as important as hardware these days, if not more so.



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