Media Information Guide 2011 Editorial Calendar 2011 Resource Guide Display Advertising Rates Display Advertising Schedule Ad Sizes Ad Submission Professional Services — Business Card Ads Demographics Terms and Conditions Contact Information

Dedicated to their needs and their success, AKFCF Quarterly provides a forum for franchisees to share ideas and experiences, to keep them informed on franchise business, and to give them the information they need to thrive in today's competitive, quick-service industry. Real world experiences, overviews of the latest equipment, human-interest stories, business and technology advice, and regional news keep the franchisee connected and involved. That's why 90% of franchisees read the Quarterly from cover to cover.

From its launch as a newsletter in 1980, the AKFCF Quarterly has grown in size and status to one of the leading trade association publications in its field. This vital communication tool for the Association is an excellent platform for vendors to showcase their products and services to the franchisee.

HISTORY OF AKFCF

The Association of Kentucky Fried Chicken Franchisees, Inc. was formed in 1974. The AKFCF membership is unique with its sense of "family" firmly rooted in the values of Colonel Sanders. The Mission Statement clearly defines its role: "The mission of the Association of Kentucky Fried Chicken Franchisees, Inc. is to unite KFC franchisees worldwide and to protect and advance their interests.�

Over the years the AKFCF has encountered many challenges along with its growth. These challenges were met with a spirit of solidarity and determination to succeed.

For Display & Listing Advertising information contact: Companies A-K Aileen Kronke E-mail: Companies L-Z Sharon Baker E-mail:

2011 EDITORIAL CALENDAR

Issue	Main Theme	Other Topics
SPRING	2011 Convention	• Shining Stars • Service Awards
SUMMER	Marketing	• Local Advertising Committee • Colonel's Scholars
2011 Resource Guide — Mailed with the Fall Issue
FALL	Operations	• Customer Service • Best Practices
WINTER	Convention Preview	• Year in Review • Reality Checks
Subject to change

AKFCF Quarterly 2011 Resource Guide

The easy-to-use vendor directory offers an alphabetical company listing, cross-referenced to the products and services offered by vendors. This valuable resource tool provides a quick reference for contacting vendors and comparing products.

The primary listing selected by the vendor, along with contact information, is FREE.

Vendors are offered the opportunity to enhance their listing with various paid options or purchase additional listings.

A limited amount of display advertising is also available. Be sure to feature your company in this successful Resource Guide, used throughout the year in the selection and buying process.

2011 ADVERTISING RATES

All rates are net.
Two-page spread	1X	2X	4X
4-color	$4,324	$4,108	$3,892
Full page	1X	2X	4X
b/w	$2,404	$2,284	$2,164
2-color	$2,501	$2,376	$2,251
4-color	$2,758	$2,620	$2,482
2/3 page	1X	2X	4X
b/w	$1,683	$1,599	$1,515
2-color	$1,750	$1,663	$1,575
4-color	$1,989	$1,890	$1,790
1/2 page	1X	2X	4X
b/w	$1,398	$1,328	$1,258
2-color	$1,547	$1,470	$1,392
4-color	$1,718	$1,632	$1,546
(horizontal, island or vertical)
1/3 page	1X	2X	4X
b/w	$1,115	$1,059	$1,004
2-color	$1,295	$1,230	$1,166
4-color	$1,491	$1,416	$1,342
(square or vertical)
Professional Services Business Card	1X	2X	4X
4-color	—	$275	$248

AD SIZES

Publication trim size:	8-1/2 x 10-7/8
Ad Sizes	Width x Depth (Inches)
Spread	17-1/4 x 11-1/8
Full page (bleed)	8-3/4 x 11-1/8
Full page (non-bleed)	7-3/8 x 10
2/3 page	4-3/4 x 10
1/2 page island	4-7/8 x 7
1/2 page vertical	3-5/8 x 10
1/2 page horizontal	7-3/8 x 4-7/8
1/3 page vertical	2-3/8 x 10
1/3 page square	4-7/8 x 4-7/8
Business Card	3-1/2 x 1-3/4

ADVERTISING SUBMISSION

AKFCF Quarterly goes directly to plate from disk. There is no film. Advertising rates quoted are for electronic media only. If ads are submitted on film, there is a $60 per color charge for film to be hi-res scanned.

We accept materials on CD-ROM and DVD.

Mail materials to:
Advertising Department
Lionheart Publishing, Inc.
506 Roswell Street, Suite 220
Marietta, GA 30060

Send e-mail documents to:

File Formats
Files should be formatted as high-resolution (300 dpi) JPG, EPS, TIFF or press-optimized PDF. Color images must be saved in CMYK.

We cannot accept files in Microsoft Publisher, PowerPoint, Word or any other application that will not export to EPS, PS or TIFF formats.

Advertisers must include all fonts, files of placed or imported images or graphics, and other support files.

FTP
For instructions to send files via FTP, please contact your advertising sales representative:
Sharon Baker,
or Aileen Kronke,

IMPORTANT
Hard copy proofs are required for all advertising. A Cromalin proof or matchprint is required for all four-color advertising. Color-key proofs are not acceptable. If not provided, a color match proof can be run for an additional cost of $60 per ad. Should the advertiser elect to forego color match proofs, the publisher will not be held responsible for any color changes appearing in print. A copy of the ad must accompany all (pickup) instructions. The publisher will not be held responsible for errors in pick up instructions not accompanied by a copy of the ad.

PROFESSIONAL SERVICES — BUSINESS CARD ADVERTISING

New advertising opportunity in AKFCF Quarterly
Magazine Advertising reaches the potential buyer at various stages of the purchasing cycle. Advertising regularly establishes contact, and creates awareness, familiarity and preference. AKFCF Quarterly Magazine now offers a cost-effective and affordable advertising option to build recognition and attract the decision makers and buyers of your products and services.

YOU GET:

• Full Color Ad
• Your Ad in all Four issues of AKFCF Quarterly
• Year-round exposure for $248 per issue
• Ad layout included in Cost

To include your Business Card Professional Services ad in AKFCF Quarterly — for as little as $248* per issue — just send a jpeg or PDF of your business card, or email the text. We'll put the ad together for you.

*Based on 4X booking, 2x rate available.

DEMOGRAPHICS

Membership in a regional association automatically entitles a KFC franchisee to the full benefits of membership in the AKFCF, which includes a subscription to the AKFCF Quarterly magazine.

The AKFCF is composed of the seven U.S. regional associations:
• Great Lakes
• Northeast
• Northwest
• Southeast
• Southwest
• Southern California
• Upper Midwest

plus the seven international groups:
• Australia
• Canada
• Caribla (Caribbean and Latin America)
• Great Britain
• Middle East
• Mexico
• South Africa

Reader Survey Results Show AKFCF Quarterly Readers Have PURCHASING POWER 98.0% of KFC franchisees are actively involved in the purchasing process 84.7% make the final purchasing decision 51.8% expect to increase expenditures on major purchases in the next 12 months 90.0% pass along their issue to others in the company 94.9% of franchisees read the advertising 67.8% bought products or services advertised in AKFCF Quarterly

AKFCF Quarterly readers recommended, specify or
approve the purchase of the following:

Food Service Equipment	88.1%
Uniforms	71.2%
Advertising & PR	67.8%
Signs	57.6%
Construction	50.8%
Communications	50.8%
Computer Hardware	49.2%
Point of Sale Systems	49.2%
Finance	39.0%
Computer Software	37.3%
Furniture	38.5%
Storage	18.6%
Other	1.7%

TERMS & CONDITIONS

• The Publisher reserves the right to reject or cancel any advertisement that does not meet the Publisher's standards, for any reason at any time.
  
  
• The Publisher makes no warranty on the space purchased except to provide that space for the Advertiser's purpose as specified by this agreement.
  
  
• The Publisher assumes no liabilities and makes no representation of the products or services advertised.
  
  
• The Publisher is not responsible for any discrepancies or errors in advertisements supplied by the Advertiser or their Agent.
  
  
• The Publisher reserves the right to request 50% up-front payment from new and infrequent advertisers.
  
  
• Advertisers displaying KFC Corporation and/or Yum! Brands registered trademarks in their advertisements hereby warrant that they do so under the authority and authorized use policies of KFC Corporation and Yum! Brands, and hold harmless the AKFCF, Inc. and/or Lionheart Publishing, Inc. for any misuse or damages resulting from misuse.
  
  
• In consideration of publication of an advertisement, the Advertiser and Agency, jointly and severally, will indemnify and hold blameless the AKFCF, Inc., AKFCF Quarterly, Lionheart Publishing, Inc., their officers, agents and employees against any loss, damages and expense resulting from the advertisement, including without limitation, claims or suits for libel, violation of right of privacy, copyright infringement or plagiarism.
  
  
• The Publisher is not liable for delays in delivery and/or non-delivery in the event of any condition beyond the control of the Publisher.

Storage of Advertising Art

Artwork, advertising film and other reproduction materials will be destroyed 12 months after last use if return is not requested by the Advertiser or Agency within 11 months of last use.

Cancellation & Contract Terms

Cancellations of advertising must be made in writing and are not accepted after ad closing date.

If contracts including a frequency discount are not completed in full, the rate for the insertions completed will be applied and charged.

Any cancellations of space must be made in writing prior to the space reservation deadline. All cancellations are confirmed within 24 hours and confirmation of cancellation may be required to ensure non-billing of space. If contracts with a frequency discount are not completed in full, the rate for the insertions completed will be applied and charged.

CONTACT INFORMATION

AKFCF QUARTERLY
Publishing Office

Lionheart Publishing, Inc.

E-mail:
URL: www.lionhrtpub.com

Franchisee Editors:

Michelle Hunt

E-mail:[email protected]