The 2006 INFORMS Society for Marketing Science announced that the winning entry in the society's Practice Prize competition is "Incentive Planning System: A Decision Support System for Planning Pricing and Promotions in the Automobile Industry" by Professor Jorge Silva-Risso from the University of California-Riverside and J.D. Power's Irina Ionova. The competition took place at the 28th Marketing Science Conference, hosted by the Katz Graduate School of Business at the University of Pittsburgh.

The winning work reports on a promotion analysis tool that enabled automobile manufacturers to improve the timing, frequency and components of their promotional activity to maintain sales but reduce margin loss. The authors presented evidence of savings in the order of $2 billion, with Daimler Chrylser executives alone claiming annual benefits of $500 million.






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