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OR/MS Today - June 2002 Issues In Education MBA Management Science on the Web By Matthew J. Liberatore and Robert L. Nydick Business schools, especially their part-time graduate and undergraduate programs, are increasingly looking to the Web as a mode for delivering courses. This development has been prompted in part by competition from for-profit universities and other entrepreneurial business schools offering degrees online. Another motivation is the requests made by their students, whose hectic lifestyles make it difficult for them to regularly attend classes. As a result, many universities have already, or are giving strong consideration to, incorporating distance-learning (DL) options within their business curricula. In Villanova University's part-time MBA program, course offerings include one DL section of every basic and advanced core course each semester. At Villanova, a DL section is defined as a course that offers either half or all of its classes in a suitable DL format. Currently, Villanova MBA students have the option of taking our course, "Decision Technology for Business Application," as part of the advanced core. For this reason, we were given the charge of creating a DL version of Decision Technology. Given the nature of the material, we believed that a 50 percent DL format was appropriate. The Decision Technology course consists of modules in mathematical programming using Lingo and its modeling language, simulation using Extend and Stat::Fit, and decision analysis using Expert Choice. Within each module, modeling fundamentals are discussed and followed by the development of increasingly complex models. Our goal is to empower students to identify, model and solve practical business problems themselves as demonstrated through an applied project. Additional details can be found in Liberatore and Nydick [1998, 1999]. Regardless of whether we teach our course in a 50 percent DL/50 percent face-to-face (FTF) or a 100 percent FTF format, we use WebCT to support communication and collaboration among faculty and students using the bulletin board, chat rooms and private messaging features. In addition, WebCT serves as the organizing vehicle for our class materials. Specifically, for each class we provide: a description of the topic and links to the assigned material; PowerPoint files; model files for class examples; solved homework problems, including Word and model files; and video lectures. When we decided to develop a DL version of Decision Technology, we believed it was critical to create video lectures. Essentially, we team-taught our entire course in a studio, without the presence of students. The setup included two video cameras, a document camera and a feed from our laptop PC. We recorded more than 25 hours of video that were organized into 35 lectures. These lectures are linked to the appropriate topics within WebCT and can be viewed via video streaming. In addition, we produced a set of CDs that contain all of the video lectures. As one might expect, the videos are more important for the DL version of our course; however, we also make them available for the 100 percent FTF version. Some students find the videos useful if they miss a class or if they need to review a specific topic. During each of the 15 weeks of the semester, students are required either to take an online quiz (12) or an online examination (3). We have found that the online quizzes are a crucial component of a student's learning process. To prepare for a quiz, students should review the assigned material as well as the homework problems and their solutions. The quizzes are designed so that the student must first model a problem using appropriate software, and then answer questions about its formulation, solution and interpretation. The three exams are also administered either through WebCT or e-mailed to the students. In either case, students submit their solutions along with the supporting model files. During the weeks that the class does not meet FTF, we broadcast live over the Internet. At the appointed time, students open two windows on their computer: a WebCT chat room and a hyperlink to a live video and audio feed of the instructor. Using chat, students can ask questions and communicate with other students and the instructor. In addition to answering questions, the instructor often gives short mini-lectures on specific topics or problems of interest. An operator is able to change the main feed from the video camera to show the instructor's computer screen or the document camera, and then mix the feeds so that the instructor appears in a picture-in-picture format. We find that most students attend at least part of every scheduled broadcast. Each broadcast is also taped and then hyperlinked from WebCT by the following day. We offer some lessons learned for teaching in a partial DL format:
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Matthew J. Liberatore is the John F. Connelly Chair in Management and a professor in the Department of Decision and Information Technologies, Villanova University. Robert L. Nydick is associate professor and chairperson, Department of Decision and Information Technologies, Villanova University. OR/MS Today copyright © 2002 by the Institute for Operations Research and the Management Sciences. All rights reserved. Lionheart Publishing, Inc. 506 Roswell Rd., Suite 220, Marietta, GA 30060 USA Phone: 770-431-0867 | Fax: 770-432-6969 E-mail: lpi@lionhrtpub.com URL: http://www.lionhrtpub.com Web Site © Copyright 2002 by Lionheart Publishing, Inc. All rights reserved. |