ELECTRONIC COMMERCE UPDATE
November/December 1996
Netscape, CyberCash Form Technology and Marketing Relationship
Netscape Communications Corp. (Mountain View
Calif.;www.home.netscape.com)
and CyberCash Inc. (Reston, Va.;
www.cybercash.com) have
announced a technology and marketing relationship to broaden payment
options for Internet consumers. As part of the agreement, CyberCash
has licensed its CyberCoin Internet payment technology to Netscape.
In turn, Netscape will bundle the CyberCash technology into future
versions of Netscape products, including Netscape LivePayment server
software for online payment processing.
The two companies will also collaborate on including future CyberCash
payment services, such as CyberCash's electronic check services, into
future Netscape commerce offerings. Netscape and CyberCash plan to
jointly market these Internet payment solutions to consumers and
businesses, and will work together on efforts to accelerate the
deployment of Secure Electronic Transactions (SET) credit card
payment protocol in the marketplace.
"We have had customer demand for small value payment technology,
particularly from the professional information publishing industry,"
said Srivats Sampath, vice president of marketing for server, tools
and applications at Netscape. "The integration of Cyber-Cash's
CyberCoin with Netscape's commerce solutions provides our customers
with a way to complete small transactions over the Internet."
CyberCoin is a payment service which permits online purchases for
items costing between 25 cents and $10. This new payment solution
offers merchants the opportunity to market low cost, high value items
such as news and information, graphics, games and music. It also
allows merchants to unbundle larger product offerings, and sell them
in smaller increments. Financial institutions to offer the CyberCoin
service include First Union, First USA , Michigan National Bank and
First Data Corp.
Bundling CyberCash's CyberCoin technology into future releases of
Netscape's LivePayment point-of-sale software will enable online
businesses to accept multiple payment methods and implement new
pricing and business models.
Netscape and CyberCash will coordinate their efforts on SET to assure
interoperability between their credit card-related electronic
commerce implementations.
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