2011 Media Planner
Andalusian
International Andalusian & Lusitano Horse Association
Dedicated to the Spanish and Portuguese Horse

ADVERTISING CONTACT INFORMATION

Advertising (Display, Classified, Business Card and Stallion Directory):
Lisbeth Hencke

2011 ADVERTISING DATES:
Issue Ad Closing Materials Due
2011 Handbook March 7, 2011 March 14, 2011
Number 1 May 2, 2011 May 9, 2011
Number 2 June 15, 2011 June 20, 2011
Number 3 August 30, 2011 September 2, 2011
Number 4 December 5, 2011 December 8, 2011
Stallion Directory December 9, 2011 December 12, 2011

2011 EDITORIAL CALENDAR

  Topics Bonus Distribution

Issue No. 1 Breed Versatility, Part 1
Western Disciplines
Youth Riders
Spotlight: Lusitanos & Aztecas 		Fiesta of the Spanish Horse Charity
Horse Show
Baroque Horse Regional
Championship
Surf and Sun Horse Show
Baroque Horse of the Midwest
Summer Show


Issue No. 2 Breed Versatility, Part 2
English Disciplines
Halter
Driving
Spotlight: Andalusians & Iberian Warmbloods
National Show Coverage
Iberian Fashion		 Canadian National Championship Show
Region 6 Show
Baroque Horse of the Midwest
Regional Horse Show
IALHA Region 1 Championship
ERAHC Show

Issue No. 3 Famous Andalusians & Lusitanos
National Show Promotion
Optimal Feeding & Grooming
Care
Prepping for Winter
Concentrate Feeds
Spotlight: breed emphasis � PSPs 		IALHA National Championship Show

Issue No.4 National Show Coverage
Breeding Choices for Mare & Stallion Owners
Spotlight: breed emphasis � Crosses to Andalusian
Stallion


Regular Columns and Departments President's Letter
Regional News

*Editorial Calendar Subject to Change

ARTWORK SUBMISSION INFORMATION
Andalusian goes directly to plate from disk; there is no film. Advertising rates quoted are for electronic media only. If ads are submitted on film, there is a $60 per color charge for film to be hi-res scanned.

TRANSFER MEDIA
We accept the following transfer media: CD-ROMS or DVDs E-mail documents to: For instructions to send files via FTP, please contact your advertising sales representative.

FILE FORMATS
Files should be formatted as high-resolution (300 dpi) JPG, EPS, TIFF or press-optimized PDF. Color images must be saved as CMYK. We cannot accept files in Microsoft Publisher, PowerPoint, Word or any other application that will not export to EPS, PS or TIFF formats. Advertisers must include all fonts, files of placed or imported images or graphics, and other support files.

Important: Hard-copy proofs are required for all advertising. A Cromalin proof or match-print is required for all four-color advertising. Colorkey proofs are not acceptable. If not provided, a color-match proof can be run for an additional cost of $60 per ad. Should the advertiser elect to forego color-match proofs, the publisher will not be held responsible for any color changes appearing in print. A copy of the ad must accompany all pick-up instructions. The publisher will not be held responsible for errors in pick-up instructions not including a copy of the ad.

Send all orders, CDs, DVDs, contracts, correspondence, proofs, copy, insert samples, printing and reproduction materials to:

Production Department
Lionheart Publishing, Inc.
506 Roswell Street, Suite 220
Marietta, GA 30060
Toll-free: 888.303.5639
r> E-mail:

2011 ADVERTISING RATES

Issues 1 through 4 and 2011 Stallion Directory
  FOUR COLOR BLACK & WHITE
Two-page spread $925 $648
Full page $500 $350
Stallion Profile Page $295
Two-third page $425 $298
Half-page island $325 $228
Half page $275 $193
Third page $255 $179
Quarter page $165 $116
Business Cards $160 per year; issues 1-4 only
Stallion Listings $135 per year; issues 1-4 only
Photo Classified $55 photo plus 40-words
Classified Listing .30 cents per word / $15 minimum

COVER RATES & SPECIAL POSITIONS

Front Cover (plus 1 inside page) * $1,800
Front Cover (only) * $1,500
Outside back cover $800
Inside front and inside back cover $600
Page one and opposite contents $600
Center Spread $1,100
* Front cover will be sold on a per issue basis at Publisher's discretion. One cover per year per advertiser. Front Cover advertising is available for issues 1, 2 and 4, IALHA Membership Handbook and Stallion Directory.

All other covers and special positions must be full-page, four-color and booked for all issues.

DISPLAY ADVERTISING SIZES
TRIM SIZE: 8-1/2" x 10-7/8"
BLED: minimum of 1/8" added to each edge
LIVE AREA: minimum of 1/4" in front of trim
PAGE FORMAT: 7" x 10" (non-bleed)

AD SIZES

SPACE WIDTH DEPTH
Two-page spread 17-1/4" 11-1/8"
Full page (bleed) 8-3/4" 11-1/8"
Full page (non-bleed) 7" 10"
Two-third page 4-9/16" 10"
Half page vertical 3-3/8" 10"
Half-page island 4-9/16" 7-1/2"
Half page horizontal 7" 4-7/8"
Third page vertical 2-1/4" 10"
Third square 4-9/16" 4-7/8"
Quarter page 3-3/8" 4-7/8"
Business Card 3-1/2" 2"


2011 STALLION DIRECTORY

Stallion Page Four-color $295

FREQUENCY DISCOUNTS

Purchase the first 2 ads at the full rate, and all subsequent ads purchased in the same 12 month period will be discounted 10%. Ads must be of comparable size and value, business card, classified� stallion listings & stallion pages excluded.

ADVERTISING INFORMATION

  • Frequency discount of 10% off additional pages of 3 or more pages in a year.
  • Payment required by ad closing date.
  • All rates are net.
  • Non-IALHA members add 20%
  • Display advertising rates do not include design fees. Advertsing design is available for an additional charge of $80 per hour.

2011 Membership Handbook

Front Cover $1,500
Full Page, Four Color $375
Full Page, Black and White $275
Outside back cover $700
Inside front or inside back cover $550
Page one and opposite contents $550
Fold out $1,700
Premium locations $425
(Defined as any ad located in front of the
Alphabetical Listing)
IALHA Show Ads
    Full Page Four-Color $300
    Full Page Black and White $200
Logo Placement $20
Website Listing $10

SPACE WIDTH DEPTH
Live Area (keep text with this area) 4-1/2" 7-1/2"
Full page (actual size of page) 5-3/8" 8-1/4"
Bleed Area (bleed background to this area) 5-3/4" 8-3/4"

OTHER ADVERTISING OPPORTUNITIES

FOR INFORMATION ON REPRINTS & BROCHURES CALL:
Kelly Millwood
888.303.5639, ext. 215

GENERAL TERMS & CONDITIONS

  • The Publisher reserves the right to reject or cancel any advertisement that does not meet the Publisher's standards, for any reason at any time. In addition, the Publisher reserves the right to place the word "Advertisement" in advertising that, in the Publisher's opinion, resembles editorial matter. However, no change in advertising copy will be made without prior consent of the Advertiser or their Agent.

  • In consideration of publication of an advertisement, the Advertiser and Agency, jointly and severally will indemnify and hold blameless Andalusian and Lionheart Publishing, Inc., their officers, agents and employees against any loss, damages and expense resulting from the advertisement, including without limitation, claims or suits for libel, violation of right of privacy, copyright infringement or plagiarism.

  • The Publisher is not liable for delays in delivery and/or non-delivery in the event of any condition beyond the control of the Publisher.

  • The Publisher is not responsible for any discrepancies or errors in advertisements supplied by the Advertiser or their Agent.
Storage of Advertising Art
• Advertising materials will be kept for 12 months after their original submission date. If the Advertiser or Agency does not request the return of the materials, they will be subject to disposal by the Publisher.

CONTACT INFORMATION

Andalusian
is published quarterly by:

    IALHA
    101 Carnoustie North, #200
    Birmingham, AL 35242
    
    E-mail: [email protected]